Many of the reasons on Godin's list identify obvious examples of a well executed marketing plan.
Number 3 however I feel contributed heavily to my decision to adopt Mac: Make a product worth talking about. I will never forget the day I was standing around at work, complaining about Mal-ware, spy-ware, and suspected viruses causing issues on my PC. A co-worker of mine asked me why I didn't just go get a Mac? Having been raised on personal computers, his brand loyalty confused me. It seemed obvious to me to own a PC because I am in business school. My perception of Macs was that they were only good for artist. I didn't believe my co-worker when he told me that Macs don't get viruses. I called him a liar. However, not unexpectedly, my PC eventually took a nap and never woke up. I needed a computer. I planned on making this computer an investment and did some shopping around. Not only did the people at the Apple store answer all my questions, and confirm the wild "no virus" claim made by my co-worker. They showed me how and explained why. I spent over an hour weighing the pros and my perceived cons of Apple machines. Once I talked about it, I could no longer find any cons. Apple makes great products that generate conversation.
Recently, another not so Apple savvy co-work posted a status up-date announcing his fervent hatred for Mac. Within hours, six of our co-workers had something to say. People get revved up about their Mac products and love talking about them. I have to say, my shift from PC to Mac was slow, reluctant, and based primarily on the fact that the machine was simply the best investment. Now I have bloomed into a very vocal Apple advocate who takes great pleasure in ganging up on PC users with my Apple using allies.